March 17, 2017
Predicting what your target market is going to want, need and have to have next can be a challenging business. Even with the most thorough market research in the world, consumer preferences can shift in a heartbeat. New trends are being adopted, and outdated products are abandoned by the wayside. To stay relevant, you need to go a step beyond merely asking customers what they want; you may need to go so far as anticipating what they want before they even know they want it themselves. Wondering how to achieve this somewhat tall order and crawl inside your customers’ heads? We’re here to help with 4 secrets of marketing psychology that will help you to get in the game.