In a survey by the Content Marketing Institute, 61% of customers are more likely to spend their money with a company that offers them free, relevant, and useful information in an easy to access format.
Predicting what your target market is going to want, need and have to have next can be a challenging business. Even with the most thorough market research in the world, consumer preferences can shift in a heartbeat. New trends are being adopted, and outdated products are abandoned by the wayside. To stay relevant, you need to go a step beyond merely asking customers what they want; you may need to go so far as anticipating what they want before they even know they want it themselves. Wondering how to achieve this somewhat tall order and crawl inside your customers’ heads? We’re here to help with 4 secrets of marketing psychology that will help you to get in the game.
Wouldn’t it be nice to be able to predict the future? Unfortunately, not many of us can – well at least with any certainty, anyhow. They say the only certainty in life is change… but that doesn’t mean you can’t take an educated guess about what’s coming your way. So sit back, relax and take a load off while we run through the most likely marketing trends of 2017, collated from the wisdom of the web.
It’s often said that imitation is the highest form of flattery, and nowhere is that more true than within the business world, where even the best of the best advocate borrowing ideas from others to make your products and services just that little bit better. In the relatively new arena of growth hacking, there are plenty of inspiring examples out there to drag even the most jaded of business owners or managers into the “lab” to get their own experimentation groove on. Here, we present some of the most legendary growth hacks from some of the greatest companies of the digital era. Let’s get started.
Do you know the difference between a content strategy and a content marketing strategy? Where to find a steady stream of content ideas? How about the best way to go about marketing and promoting your content?
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