Articles

Continually updated with the latest news and research, our articles provide a wealth of information. Filter by most popular or by featured categories below to find the articles that are resonating with others in your industry.

How to Improve Your Small Business Marketing With Visual Content

Everyone in marketing is looking for the newest trick to increasing engagement. While providing great customer service as well as following and tracking trends is valuable, there’s one area that will automatically increase engagement with some investment: visual content.

Lemonly reports th...

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How to Create A High Converting Lead Magnet For Your Small Business

There are several key steps to converting leads into customers. The most important, however, is the presence of an effective and targeted lead magnet.

A successful lead magnet will convert potential customers engaging with your external facing marketing and move them further into your sal...

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How Can Your Small Business Reduce Employee Turnover In 2019?

A challenge all small businesses will face in 2019 is fighting high employee turnover. The average person in the workforce can have up to 20 jobs throughout their career, according to a study by the Educational Advisory Board. The Balance reports that 87 of workers had an average length of employ...

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3 Ways to Perfect Your Customer Onboarding Process

Signing on a customer is one of the most exciting parts of running a business. You successfully prospected a lead, qualified them, proposed a deal to meet their needs, negotiated the terms of that contract, and closed the deal! Now it's time to start the onboarding process.

As soon as your...

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How Can A Virtual Receptionist Help Your Business This Holiday Season?

The holidays are ramping up! Unfortunately, this doesn’t mean rest and relaxation for small business owners. “You might want to take a vacation until the New Year,” says Influencive, “but forward-thinking entrepreneurs can do no such thing.”

You need to make sure all your business bases ar...

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Can Your Small Business Compete With Anti-Branding?

There’s a new, puzzling trend on the rise, and it might be the downfall of legacy brands. The idea of anti-branding is gaining traction.

Anti-branding is a product without the frills of a product story or, as is clear in the name, branding itself. Andrew Essex explains on Medium why this i...

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Ask Yourself These 5 Questions To Avoid Negative Customer Experiences

If your company can’t provide excellent customer service, you’re losing business. Period. The cost of negative customer experiences is far too high to ignore; New Voice Media reports that U.S companies lose more than $62 billion annually due to poor customer service!

Don’t let your busines...

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How To Build A Strategic Network for Your Small Business

‘It’s all about who you know’ is an expression we’ve all heard. However, is it really true for small business networking?

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Give Thanks For Your Customers With These 3 Appreciation Ideas

Thanksgiving is right around the corner, and it’s the perfect time to show some appreciation for a crucial part of your business– your customers! It might feel like everything you do in your business is already for your customers, but going above and beyond in the holiday season is a great idea to stand out from your competition. Here are 3 simple ways to show customer appreciation and give thanks this week.

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3 Customer Service Disasters (And How To Fix Them)

Customer service can be tricky, especially if you’re running a small business. However, you can’t avoid customer support problems. If you do, your business (and hard work!) will go up in flames around you. Here are 3 customer service mistakes that will turn into disasters if left unaddressed. Don’t worry; we tell you how to fix them!

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