Articles

Continually updated with the latest news and research, our articles provide a wealth of information. Filter by most popular or by featured categories below to find the articles that are resonating with others in your industry.

Customer Journey Mapping: What It Can Do For Your Business Getting Started with Customer Journey Mapping

Want to be successful in business? It’s all about the customer. Think customer-centric, customer interaction, customer service and customer experience… all reflecting the idea that what the customer wants, needs and expects should be high on your list of priorities, at the heart of every business decision, all the time.

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5 Steps to Building Influence in Your Industry 5 Steps to Building Influence in Your Industry

It doesn’t matter how technically capable you are. How genius. How cutting-edge. At some point, you’re going to need customers. Most likely, lots of them. Customers do business with people they know, like and trust. Without this type of trust, all the marketing chops in the world are just more of the same old hype.

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8 Ideas For Stretching Your Small Business Marketing Budget 8 Ideas for Stretching Your Small Business Marketing Budget

Marketing is one of those necessary evils for small business. Even those who love the actual activity of marketing (which admittedly is not everyone) sometimes despair at the percentage of the total business budget that is devoted to it. But don’t fear – there are plenty of ways for small businesses to stretch the value of their marketing dollar, increase their marketing ROI and reach their desired audience without compromising on quality.

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Debunked: Top 6 Myths About Virtual Receptionists Debunked: Top 6 Myths About Virtual Receptionists

A reality check about how a live answering service can impact your business today
In the past few years, we have seen businesses of all sizes using freelancers, consultants and services like virtual receptionists. But even as the virtual receptionist industry has grown rapidly, there remain some myths about what virtual receptionists can do for your business.

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8 Simple Ways to Boost Your Productivity 8 Simple Ways to Boost Your Productivity

We’re all looking for ways these days to do more with less, and the world of small business is no exception.
Even if the end goal is just to claw back more time for yourself and improve your work-life balance, a substantial boost to your productivity will give you back some of those precious hours to invest in the things that matter most to you – whether that be your family, your recreation time, or even launching a new side project.

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How Social Media Can Be Used as a Customer Service Tool How Social Media Can Be Used as a Customer Service Tool

Increasingly, social media is being used as a cost-effective and user-friendly customer service tool. Learn how your company can benefit.
How did this trend start?
In the early days of Twitter and Facebook, brands signed on to promote products and to test out new styles of marketing to online savvy audiences. As those readers started to use the same platforms to complain about problems with those brands, smart companies turned these negatives into a positive. They began responding to questions, providing technical service and building positivity about their brand by enacting “above and beyond” customer service.

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