Thanksgiving is right around the corner, and it’s the perfect time to show some appreciation for a crucial part of your business– your customers! It might feel like everything you do in your business is already for your customers, but going above and beyond in the holiday season is a great idea to stand out from your competition. Here are 3 simple ways to show customer appreciation and give thanks this week.
Highlight Your Customers
A great way to show appreciation is to utilize social media to highlight your customers. This can be as simple as creating a hashtag specifically for pictures with your product. Choose your favorites from those and feature them on your own social media! This will help create a community around your business, and make customers feel valued.
Another way to highlight your customers is to ask for direct feedback. This helps cultivate authenticity within your brand as well, which is a big plus. When customers know their voices will be heard and responded to, they will view your brand more favorably. 7 out of 10 U.S. consumers say they’ve spent more money to do business with a company that delivers great service, reports American Express.
Let your customers know you’re paying attention to what they have to say. They’ll feel the difference.
Help Them Solve Problems Fast
Another way to show that you appreciate your customers is to listen when they tell you what they need. A lot of that means you give them options.
71% of consumers want the ability to solve most customer service issues on their own, and 65% of customers feel good about a company when they can solve an issue without having to make a call, says Hubspot.
Trust your customers. Give them omnichannel support options and make sure your info is accessible at all points: in person, on the phone, and on your site (desktop and mobile)! Something as simple as an FAQ page can go a long way to show customers you’re anticipating their needs and meeting them every step of the way. It’ll also save your team time, which means more long-term profit for you.
Give Them A Deal
At the end of the day, keeping it simple is always a good idea for customer appreciation. Give out some presents!
This doubles as a marketing opportunity for you as well. Make sure you have some branded items that get everyday use. Notebooks, water bottles, and pens are classic choices. Getting a package from your company will brighten the day of any customer. Encourage them to show off merch on social media on that hashtag as well!
Another option is to offer discounts on product and services. “Discounts and coupons came in as the top-ranking tactic for driving loyalty with 61% of consumers saying they use them,” says the Expedia Affiliate Network. They are a huge motivator!
Try out different types of promotions for different customers. New customers could get a signing on discount, loyal customers could earn points to a reward or discount. Experiment with different types of deals to find what’s possible for your business.
A great way to make the most of discounts is to exchange them for reviews or case studies. Sure, this isn’t strictly a present, but it will show customers that you value their time. It will also let them give you direct feedback, which ties into brand loyalty as discussed.
Give Thanks For Your Customers
The holidays are a hectic season for everyone, but they’re crucial for your business. By taking the time to show appreciation and let your customers know you value them, you will solidify their loyalty, encourage them to share about your business, and get valuable feedback. Let your customers know how helpful they are to you!