A sales funnel is a series of steps designed to guide prospects through the customer journey, until they make an eventual purpose.These steps are made of emails, landing pages, and other marketing assets.And if you want to boost your conversion rates and increase your amount of paying customers, a healthy sales funnel is crucial.It’s the difference between people clicking away, never to consider your offer again, and people becoming loyal customers.Today, we’ll give you some valuable tools to build a thriving sales funnel for your business.
- Funnel Building Software
Not tech-savvy? Well, you don’t have to be to create your own sales funnel.Funnel building software exists to make this process easier.For example, software like Clickfunnels provides you with several funnel “templates.” All you have to do is plug in your content and make some easy customizations.Lead Pages is also excellent for building funnels.Both Clickfunnels and Leadpages make it easy to split-test pages within the funnel, collect opt-ins, create check out pages and more.
- Email Marketing Software
To fill your funnel with potential customers, you need a way to collect leads and contact them. That’s where email marketing software comes in.(And yes, email marketing integrates easily with the funnel building software we just mentioned.)Email marketing software allows you to collect and store leads, create autoresponder email campaigns (which is key to leading people through your funnel), tag and segment leads based on their behavior (so you can send them optimized offers), and a lot more.Here is some of our favorite email marketing software:
- GetResponse
- Mailchimp
- Aweber
- Evergreen Countdown Timer
People like to procrastinate. That’s why they respond so well when there is a set deadline to make a purchase.If they know they only have a certain amount of days to buy before the product or service window closes, they’re more likely to purchase. Whereas if there was no deadline, they’d be more likely to hold off, and they’d probably never buy.That’s where an evergreen countdown timer comes in.This type of timer will start from the first time a visitor goes to your page. The timer will track them with cookies and/or IP address so that whenever they go back to the page, the timer will pick up where it left off.Here are two of our favorite evergreen countdown timers:
- Deadline funnel (works great with Clickfunnels software)
- Countdown Monkey
- Webinar Software
Webinars can drastically increase the conversion of your sales funnel. They’re becoming more and more popular, and for good reason. A well-structured webinar will convert well!But in order to add a webinar to your sales funnel, you need webinar software. There are a lot of different options to choose from here as well.Here are is some of our favorite webinar software:
- Vast Conference
- GoToMeeting
- Join.Me
- Payment Processor
If you want your prospects to buy at the end of your sales funnel, you need a payment processor. Payment processors handle the payments and make it easy to pay with credit card, Paypal, etc.Here are some of our favorite payment processor tools:
Wrapping Up Tools to Build the Perfect Sales Funnel for Your Business…
With the right sales funnel, you can turn your business into a profit-making machine. You can create successful products, have successful launch after launch, and a lot more.But to build it, you need the right tools. So, consider the tools listed here before your start building your own sales funnel. They’ll make it easier to build the funnel and increase its chances of success. What other important tools have you used to build successful sales funnels? Let us know in the comments below!
