Marketing is a crucial part of any business. However, it’s easy to let slide when other priorities come up. It’s easy to set ambitious goals in January. You envision the glorious year of success that lies ahead for your business. That being said, April is already almost over!

There’s a good chance that by this time in the year you’ve abandoned those goals just to get by. As a result, Business Insider reports that 80% of New Year’s Resolutions fail by the second week of February.

If you are losing momentum to the daily grind, don’t panic.

There’s one area of your marketing strategy that you can instantly improve with 3 investments; your social media.

Small Biz Club says, “Social media has radically transformed the way communication works in all aspects of life, especially in the workplace. If you’re running a business, opting out is not an option.”

Here are three tips that will elevate your social media marketing into something special.

Disappearing Content 

Disappearing content is the new norm. The popularity of apps like Snapchat and the subsequent Instagram story feature has changed the marketing game.

Snapchat has a large user base, but Instagram stories are more applicable for marketing since it offers brand analytics and a more comprehensive marketing platform than any other app offering temporary posts. As of June 2017, 250 million people use Instagram stories every day, and as time goes by, that user base will only increase in 2018.

Content Marketing Institute praises Instagram stories as a platform with everything you want from a mobile network: “You can edit and upload photos, upload videos, apply filters, send direct messages, advertise, and create content that disappears in 24 hours.”

This more intimate platform is a direct line to your target audience. You can post polls within stories and direct message with customers. Try out different types of posts that you might not commit to on your main feed.

There’s a lot of information out there regarding how best to use Instagram stories. Check out 8 Ways Brands Are Killing It With Instagram Stories for a start with strong examples.

An Honest Experience 

One of the reasons for the popularity of disappearing content is authenticity. Allow your followers a peek at the day-to-day operations of your business and office. By sharing, you are showing integrity and honesty, which are incredibly important to young consumers.

The Deloitte Millennial Survey 2016 showed that Millennials “judge the performance of a business on what it does and how it treats people”. More than 6 in 10 people polled would also reference the quality of product and satisfaction (63%) as high as they would references levels of employee satisfaction in terms of important (62%).

Factor this into your social media marketing. According to Pew Research Center, Millennials have overcome baby boomers as the largest population in the United States.

Millennials and Generation Z have been marketed to their entire lives. As a result, they have a sharp eye for artificiality. If your social media presence comes across as insincere, they will be much less inclined to engage with your company.

As a result, Inc.com explains this need for something real. “Millennials came of age with technology and its accompanying onslaught of stimulation. The world is full of ubiquitous ads, commercials, and technology vying for attention. What stands out most is not perfection, but authenticity.”

This desire for real experiences carries over hugely into your social media marketing. It doesn’t mean you should air all of your company’s dirty laundry on Facebook and LinkedIn. However, you should be extending your company culture to your audience.

Corporations and Other Business Associations: Cases and Materials report that young consumers “responded with increased trust (91 percent) and loyalty (89 percent), as well as a stronger likelihood to buy from those companies that supported solutions to specific social issues (89 percent).”

Going Mobile 

Moving forward, keep your social media relevant by embracing mobile platforms.

Think with Google says, “Mobile app marketing is an advertising medium that can complement a brand’s offline experience, drive e-commerce, or simply help connect a brand with its loyal customers.”

Since we live in a 24-hour news cycle, your business needs to keep up. Accordingly, a functioning, a high-quality website is crucial, but it’s not enough moving into 2018; your customers want access to your info on demand, wherever they are.

Business Queensland additionally breaks down how apps are beneficial for businesses by four sources of value: they provide customer service, add value, make money, and complete business. Having a mobile app can be the difference between a customer closing a deal with you, or moving on to your competition.  

Mobile apps also are the way to reach the broadest audience; according to Global Web Index, “virtually every single ‘Gen Z-er’ (96%) has a smartphone who spends an average of 3 hours 38 minutes online each day on these devices”.

Nexa has listened to the market and developed a mobile app that gives clients a business management call flow in the palm of their hand, with the ability to manage from anywhere, anytime. The messaging feature allows clients to communicate with customers, employees, and coworkers all in one place. App users can update availability on the fly. They get feedback in real time and see data visualized to help grow their businesses.

Meet Marketing Goals with Social Media 

Utilize disappearing content, keep it honest, and go mobile. As a result, you’ll ensure that your company reaches the potential you strived for at the beginning of the year.