Answer 1 is based out of Phoenix, Arizona. Arizona is a state with one of the highest Spanish speaking populations in the country. The United States is heavily populated with Spanish speakers: “41 million native speakers and 12 million bilingual people, the United States is already the second-largest Spanish-speaking country in the world”, according to Quartz Media.
According to the book, “Leading on the Edge of Chaos: The 10 Critical Elements for Success in Volatile Times” by Emmet C. Murphy, a 2% increase in customer retention has the same positive effect on a business as decreasing overall operating costs by 10%.
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