How to Optimize Your Facebook Page to Maximize Engagement

Last updated November 21, 2019 written by zzmorgand

How to Optimize Your Facebook Page to Maximize Engagement

Are you getting the most out of your Facebook page?

If your Facebook fans and followers aren’t consistently engaging with you and your content, then the answer is probably no.

And if that’s the case, then you’re missing out on a significant opportunity. No matter what industry you’re in, you can be sure that your potential clients and customers are on Facebook.

With a thriving Facebook page, you can reach more of those potential clients and customers, build trust and relationships, and make more sales.

Here’s how you can optimize your Facebook Page to maximize engagement:

1. Understand What “Engagement” Means

With Facebook, engagement is the name of the game.

It’s the best way to increase your organic reach on Facebook (so more people will see your posts), build trust with customers, and get people excited about your business.

2. Infuse Action into Your Posts

What better way to get engagement than to simply ask for it?

Here are some creative ways you can do this:

  • Ask a question, and direct fans to answer in the comments
  • Post a photo with a caption, “Like/Share if you do X.”
  • Add a link to your post and tell fans to click on it
  • Put up a photo and ask fans to create their own caption in the comments

Don’t ask for something in every post as this may be overkill, but make sure to infuse action at least a few times a week.

3. Post Consistently

The more you post on your Facebook page, the more opportunities you’ll have to increase social media engagement.

You should use a mix of different types of content, and post at least 15-20 times a week (i.e. 2-3 daily posts Monday-Friday, and one post on Saturday and Sunday).

Keep this in mind and consider creating a content calendar where you map out the different types of posts for each day of the week.

For example, perhaps you split it up into 5 promotional posts, 6 value-adding posts relating to your industry (helpful blogs and/or news), 4 entertainment or trending topic posts, and 2 post shares from other pages within your industry.

4. Reply to Comments

Along with posting consistently, you should always reply to comments. When you reply and engage with your audience, you motivate them to continue engaging with you in the future. They know their effort will be rewarded.

What’s more, other Facebook fans will see your replies, and feel more motivated to engage with your posts too.

5. Post High-Quality Images and videos

People love images on Facebook. So, you should have a healthy dose of quality images on your Facebook page.

If you’re short on ideas, you can grab quality free stock photos from Unsplash.com, and add custom text and logos to them with an app like WordSwag. Perhaps you add an inspirational quote, a question, or something else to help increase engagement.

While photos are powerful, videos have proven to be even more powerful on Facebook.

According to research from SproutSocial, videos can receive an average of 63% more engagement than photos. So, we recommend adding a few videos into your mix of weekly content as well!

Conclusion

A thriving Facebook page can help you accelerate the growth of your business. It can bring in new clients and customers, and help you engage with your current clients and customers to increase repeat business. It can also allow you to address buying objections (through comments), keep your audience up to date, and announce big sales.

How else have you increased engagement on your Facebook page? Let us know in the comments below!

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