Is it a struggle to reel in new clients for your law firm?
Well, it doesn’t have to be.
The beauty is, getting more clients isn’t all that complicated – especially in today’s highly digitized world. If you know how to master the right mediums and get in front of the right people, potential clients will be banging on your door left and right.
By employing the right strategies, your client acquisition woes can become a thing of the past.
With this in mind, here are 6 ways to get more clients for your law firm…
1. Focus on Relationships
When it comes to hiring a new layer, one of the most important factors in a potential client’s mind is trust. If they feel like they can trust you, you have a much better chance of getting their business.
So, how can you build up a level of trust? It starts by focusing on relationships.
You should realize that every person you meet is a potential future client, or at the very least can refer a potential future client to you.
So, you should focus on adding as much value to people as possible. This can come in the form of connecting people to others, offering advice, building rapport, and overall just communicating efficiently and being likable.
Also, make sure to let it be known that you’re a lawyer. You don’t need to go in-depth about it unless people ask (nobody likes an over-sharer), but you can casually bring it up in conversation.
As you build more relationships with people, you’ll be the first to come to mind when they need a new layer or need to refer a friend or family member to a lawyer.
2. Local Search Engine Optimization
People don’t just ask their friends and family when they need a lawyer – they also search the web. So, the higher your firm is ranked on Google, the more potential clients you can get.
You should try to rank for the type of law firm in your city (i.e. Criminal Defense Lawyers in Chicago). When people are searching for lawyers in your industry and city, they are more likely to be ready to invest in legal services.
Here are a few ways to improve your local SEO results:
· Keep your listings updated and consistent. Your firm should have the same name, address, and phone number listed on all websites and platforms.
· Target local keywords. Your website and blog posts should include a variety of local keywords. They should include the name of your city and even your neighborhood, as well as specific services you offer, such as “criminal defense,” “personal injury,” etc.
· Claim local listings with Google, Yahoo, and Bing. Each of these search engines provides a simple guide for claiming your local listing. You can start with “Google My Business” to get your practice set up.
· Start a blog. A blog will help you get in front of more potential clients and also improve your search rankings. More on this in a second.
3. Start a Blog
A blog allows you to improve your SEO rank, as well as educate and build trust with your readers.
All you need is a simple blog page with 2-4 posts a month. In these posts, you can educate readers, answer their questions and help them solve their problems. In doing so, you become a go-to resource for their legal needs.
When it comes time for them to hire a lawyer, you will be one of the first options they consider, because they’ll already have that initial level of trust with you.
4. Paid Advertising
We mentioned this in our recent dental blog as well – paid ads are necessary. You should have a mix of Facebook ads and Google ads for your law firm.
Your ads should include a strong value proposition and benefit, as well as a strong call to action. For more tips to create great ads, you can check out this excellent post, as well as this one on how to build a 3-step Facebook ads funnel.
5. Provide an Educational Lead Magnet
It’s nice if people read your blog – but you also want a way to contact them. That’s where a lead magnet comes into play. A lead magnet is an educational resource on your website for which visitors have to enter their email to receive.
Your lead magnet should be relevant to your industry, relatively short and digestible (perhaps even a “cheat sheet”), and help solve some of your visitors’ problems.
For example, if you’re a personal injury lawyer, perhaps you could have a cheat sheet titled, “Personal Injury Claim Cheat Sheet: 5 Legal Steps to Take After Being in an Accident.”
6. Provide Top-Notch Customer Service
In order to build a growing law firm, great customer service is a must. And it starts with your receptionist. The better trained and more available your receptionist, the better.
The problem? A full-time receptionist can be a substantial cost for a law firm. Luckily, you don’t have to go that route. A virtual receptionist can help your law firm in several ways.
They act as the first point of contact for your firm, can field a surplus of incoming calls, can be available 24/7, and even return calls to clients for you. The best part? They can do it all for A LOT cheaper than a full-time receptionist.
You don’t have to scrap and struggle to get more clients for your law firm. By following these strategies, potential clients will be calling, emailing, and walking through your office doors.
What other strategies have you used to getting more clients for your law firm? Let us know in the comments below!