If you’re running a small business or insurance agency, you’re certainly running to keep up with the work that comes with it all. Score.org reports that “ small business owners work twice as much as regular employees." That number is only on the rise.
Working hard is essential for your business. But, if you’re trying to handle everything yourself, your quality of work is going to suffer. If you don’t have time to pursue new leads and actively plan to keep current customers happier, you need to find a solution or you’ll risk your business.
So, how do you get new clients, keep current clients happy, and continue managing day-to-day business operations?
Create a Content Strategy
Pursuing new clients should be a top priority to grow your business. Even in the insurance business, where clients are often seeking out your business first, you need to be working to get their business. If you’re not marketing in the right places, you won’t find those new clients.
Reach your target audience by creating a client profile for your marketing. A client profile articulates your ideal customer, what they’re looking for, and what you can do for them. This will help you use the right social media profiles to reach them.
“You need to know where your target audience is active,” we’re reported. “There might be a big difference between who is engaging with your content and who you want to be engaging with your content.”
The majority (66%) of adults think valuing their time is the most important factor in the customer experience. Do this by tailoring your content to fit their needs, and you’ll see your leads multiply.
Keep Current Customers Happy with Outsourcing
Alright, so you’ve got the clients. The challenge now comes in keeping them happy! The best way to do this is to deliver on your promises. In the client profile you created, you made some promises about the quality of service your customers would receive, as well as the quality of your product.
You’re busy ensuring the second half of that promise, but what about the customer experience? You certainly don’t have time to keep up with scheduling and answering the phone. However, if this isn’t taken care of, your clients are going to notice and go straight to your competition.
Contact Ability shared this sobering statistic in an article about how insurance agencies can rank highly; 86% of customers quit business with a company because of a bad customer service experience. Don’t let this happen to you! Clients will know if you’re not being attentive, and there will be serious consequences for your business.
One of the easiest and most convenient ways to do this is to make sure someone is answering your phones, 24/7/365.
Insurance agencies are in the business of providing peace of mind to their customers, but an unanswered phone call creates uncertainty.
New Voice Media reports that 68% of people still contact customer service by phone. If your agency fails to respond to the first interaction, you indicate to customers that you’ll fall short through the relationship.
Potential clients will continue down the list until someone picks up their call. Don’t let your competition answer that call!
The Nexa Receptionists Solution
At Nexa Receptionists, our goal is to contribute to your success and win more clients with exceptional customer experiences on every call. Our industry trained virtual receptionists are ready to help your insurance agency provide excellent customer experiences.
Ed Black, a small business owner based in Phoenix, says “We need a service that is constantly evolving and making sure we don’t lose client or lead info, and Nexa Receptionists has always done that for us…Nexa Receptionists agents keep getting better and better. We get feedback all the time about how professional and friendly the service is.”
Handle the details of your business and let our team handle the repetitive tasks like answering the phone and scheduling. Your customers will appreciate the attention to detail the Nexa Receptionists team provides as you continue to run your successful small business or insurance agency.
If you’re interested in what we do to help independent insurance agencies, get in touch and learn more.